Ever wonder what goes on behind the scenes at a bike company? How bikes are designed, created, produced, and marketed? This 4-part video series shows just that, as it follows SE Bikes Brand Manager, Todd Lyons through every step of the process.
Part 1 tells the story of SE History, how Brand Manager and renowned BMX rider Todd Lyons came on board, and takes a tour through Todd's garage overflowing with SE gear.
Part 2 follows SE Brand Manager Todd Lyons from his home base in Southern California to the SE Factory in Liaobu, China, illustrating the bike development process.
Part 3 shows the actual frame welding, painting, wheel building, assembly, and final production all at the SE factory.
Part 4 shows the marketing push that happens each year when the new line of bikes are brought to market.