Behind The Scenes

Ever wonder what goes on behind the scenes at a bike company? How bikes are designed, created, produced, and marketed? This 4-part video series shows just that, as it follows SE Bikes Brand Manager, Todd Lyons through every step of the process.

Part 1

Part 1 tells the story of SE History, how Brand Manager and renowned BMX rider Todd Lyons came on board, and takes a tour through Todd's garage overflowing with SE gear.


Part 2

Part 2 follows SE Brand Manager Todd Lyons from his home base in Southern California to the SE Factory in Liaobu, China, illustrating the bike development process.


Part 3

Part 3 shows the actual frame welding, painting, wheel building, assembly, and final production all at the SE factory.


Part 4

Part 4 shows the marketing push that happens each year when the new line of bikes are brought to market.


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