In August, SE team rider BS Dell went to Los Angeles to shoot a huge social media campaign with Cinnamon Toast Crunch called the Cinnaduster Challenge. Yes, you read that correctly! Cinnamon Toast Crunch had taken SE Beastmode Ripper and Gaudium complete bikes and gave them a Cinnaduster makeover. The bikes were featured in multiple videos by Dell and a few other top BMX riders, and viewers were challenged to come up with an absurd name for a trick in the video. The video of Dell is a super-fun watch!
Click here to watch the video!
