Todd Lyons discovered BMX in 1981, and the sport has been a major part of his life ever since. His riding career took him to the top professional ranks of BMX racing, dirt jumping, and freestyle. He competed across the world with his bike and was featured in hundreds of BMX magazines and TV programs. As an SE-sponsored rider, Lyons brought innovative ideas to the brand and transitioned from BMX rider to BMX product manager in 2004. He now serves as the Director of SE Bikes. But at heart, he’s still a diehard BMXer.