In 2021, Creme contacted SE about a new collaboration project. For those who don’t know, Creme are high fashion, streetwear, and sneaker boutiques co-owned by hip hop icon Pusha T in Norfolk, VA and Philadelphia, PA. After kicking ideas back and forth, it was decided that a Fat Ripper would be the perfect bike for the collab. The Creme Fat Ripper was extremely limited-edition with only 300 available in North America.

The Creme collab design started with different King of Hearts playing cards modified to match Pusha’s style. You can see how graphics were printed out and placed on a Fat Ripper frame to make sure the sizes and styles were correct. The “Black Reign” paint looks awesome, and no two bikes have the exact same pattern. Design cues from the bike were used to make limited-edition jerseys with Hot Shoppe and gloves with Crushed. The bike box also matches (like all SE collabs), so every aspect of this project is collectible.

When it was time to debut the Creme collab, Pusha T was out of the country so we couldn’t get a photo of him with the bike. Instead, his team combined an existing photo of Pusha with a photo of the bike for the launch. The image looked awesome, but Tyler, the Creator was quick to call out the Photoshop work on Instagram! Tyler has also done collabs with SE, too, and it was all in good fun.