When we connected with the DUB Show Tour in 2019 to develop a bike to celebrate their 20-year anniversary, we knew we had to do something big. So we collaborated to create the biggest SE we had ever made: the 29"+ DUB Edition Monster Ripper! This was the first Monster Ripper that we ever created and everyone loved it!
The Design Process
We wanted the DUB Monster Ripper to to look mean and that was most definitely a mission accomplished! The bike life and retro worlds already loved the Big Ripper, and the Monster Ripper blew them away with its 29"+ tires and disc brakes. The Monster Ripper has been a staple in the SE line ever since.
This is a behind-the-scenes look at the DUB Monster Ripper design process.
The design of the DUB Monster Ripper bike box.
We created this sheet to break down all the highlights of the DUB Monster Ripper.
Debut at the Philadelphia Auto Show!
The DUB Monster Ripper debuted at the 2020 Philadelphia Auto Show and it was a HUGE hit. Everyone wanted to see this Monster up close. After the show, we took the bike on the Philadelphia Rideout to really introduce it to the bike life world.
This was the invite to see the DUB Monster Ripper at the Philadelphia Rideout.
The DUB Monster Ripper on display at the Philadelphia Auto Show.
