When we teamed up with Vans to begin working on a collab, the idea was for each brand to make multiple items to create an incredibly deep product offering. SE would produce multiple bikes while Vans created a full soft goods line including shoes, shirts, hats, and more. This many items took a long time to create, and COVID-19 delays slowed things down even more. But when this collab hit, it hit HARD!

We launched the Vans collab with a huge push on SE social media, and Vans did the same on their platforms. Vans also did an action photo shoot and used the photos in awesome displays in Vans stores around the country! The collab items sold out quickly through both SE and Vans channels, and they immediately became collector's items. To see more, check out seven different videos from the launch right here!